The Toyota Alphard is a minivan manufactured by the Japanese automaker Toyota since 2002. It comes in seven- or eight-seat configurations and offers both petrol and hybrid engine options. Hybrid models, featuring Toyota’s Hybrid Synergy Drive technology, have been available since 2003. Named after Alphard—the brightest star in the Hydra constellation—the vehicle showcases an elegant design paired with a spacious and luxurious interior. Many models are equipped with premium features, including leather seating and high-quality trim finishes.

The Toyota Vellfire is a luxury seven-seater MPV built on the foundation of the Toyota Alphard. It distinguishes itself with a sportier design and a unique powertrain compared to its sibling. Toyota positions the Vellfire not merely as a people mover, but as a premium luxury vehicle. Offering a wealth of features and exceptional comfort—especially for rear passengers—the Vellfire faces stiff competition, positioned between the more mainstream Kia Carnival and the upscale Mercedes-Benz V-Class in the MPV market.

That said, the Toyota Vellfire is ideal for drivers who value power and uniqueness, even if it comes with a higher price compared to the Alphard.

Toyota representatives and dealers note that the Vellfire’s interior comfort provides a more understated way for China’s affluent to showcase their wealth, especially in a culture where flashy displays are often discouraged. In China, trends that gain popularity in the luxury segment typically spread rapidly throughout the broader market.